Posted July 1st, 1997

In the News …

Assets in the market, not in the bank

The highest in three decades, the percentage of financial assets that American households have invested in stocks has reached 51%.

Bank deposits and bonds are losing money as the “equity cult” invests every other dollar in the stock market, according to Martin Barnes, managing editor of The Bank Credit Analyst. QT

Source: USA Today, June 10, 1997

Surveys Report Good News for Charitable Giving

Three recently released reports provide evidence that charitable giving is alive and well in America based on 1996 giving figures.

The three reports include Giving USA 1997 for the year 1996, Voluntary Support of Education by the Council for Financial Aid to Education, and Report on Giving published by the Association for Healthcare Philanthropy.

Key factors that may have contributed to these increases include the continued period of economic expansion contributing to strong personal income figures, and an unprecedented growth in the value of stocks. Strong increases in planned gift receipts contributed to the positive results in all three reports.

With many of the same factors alive and well in 1997, gift planning officers have every reason to believe that this, too, may be a record year.

For charts presenting data from all three reports, please download the PDF file of this July 1997 issue of Give & Take. Complete copies of the reports cited above may be ordered from the following sources:

“Giving USA,” AAFRC Trust for Philanthropy, Fulfillment Dept. 5, 20 Academy Street, Norwalk, CT 06852-7100. Or call 1-800-544-8461. Cost is $49.50 plus shipping and handling.

“Voluntary Support of Education 1996,” Council for Aid to Education, 342 Madison Avenue, Suite 1532, New York, NY 10173. (212) 651-5800. Cost is $55 to colleges and schools that participated in the study, $85 for all others.

“Report on Giving — USA 1996,” Association for Healthcare Philanthropy, 313 Park Avenue, Suite 400, Falls Church, VA 22046. (703) 532-5243. First copy is free to members of the association, $25 each for additional copies. Cost is $50 for non-members.

The publisher of Give & Take is not engaged in rendering legal or tax advisory service. For advice and assistance in specific cases, the services of your own counsel should be obtained. Articles in Give & Take may generally be reprinted for distribution to board members and staff of nonprofit institutions and other non-donor groups. Proper credit must be given. Call for details.

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