Encourage 2017 Year-End Giving
Many organizations receive roughly 40 percent of their yearly fundraising totals during the year-end giving season. Start planning now to boost your giving this year.
The year-end giving season is critical, and now is the time to plan your year-end communications strategy. Sharpe Group makes it easy to contact your donors at year-end with three specially designed year-end giving brochures. These six-panel brochures offer a cost-effective way for you to remind your donors to keep your organization top of mind as they plan their year-end gifts.
Sharpe’s year-end brochures are designed to motivate giving before December 31 and explore various ways to make a charitable gift, including cash, securities, gifts from retirement plans and bequests.
Brochures may be personalized with your organization’s contact information and logo on the front and/or back cover. With every order, Sharpe includes a sample cover letter, P.S. language and suggested web/article copy.
In addition, with the Dow reaching record highs and an increase in gifts of stocks, the year-end may be a great time to encourage gifts of securities. Click here to learn more.
Use your brochures:
- As an insert in your regularly scheduled year-end appeal
- As an effective addition to a gift acknowledgment package this fall
- As a convenient way to promote gift planning ideas to donors of all ages at least once a year
For more information on how you can plan your year-end strategy, click here to view this article that outlines important dates you can plan your brochures around.