By Barlow T. Mann Throughout history, fundraisers have struggled to raise gifts in challenging and uncertain times, particularly in times of economic recession (see Sharpe Insights article, “The Sky Is Falling … Again! The Economics of Giving”). For those who recall the iconic hard rock band “Spinal Tap,” it is as though the amplifier has…
By Ashley McHugh While the times have certainly changed, the approach has stayed the same. Having created content since I began at Sharpe Group in the late ’90s, there are some items I always include in a printed or digital planned giving newsletter: Keep it real with stories Including donor stories can accomplish several things: they honor…