Read Part 1, “Mining Donor Data for Dollars,” here. Many organizations rely on wealth screening as a primary data strategy. While useful, wealth screening has limitations. Wealth screening typically assigns donors a “score” based on factors like income, net worth and giving history. This can be helpful for identifying prospects during capital campaigns, but it …Read More
In charitable organizations, few assets are as valuable—and as underutilized—as the organization’s donor data. Many nonprofits focus primarily on campaigns, messaging and outreach strategies, and the data used to inform those efforts is often limited to insights on high-capacity donors, rather than a comprehensive view of the full donor base. Campaigns, messaging and outreach strategies …Read More
Part one of this blog series covered: Myth #1: Planned giving hurts annual giving. Myth #2: All planned gifts are deferred gifts. Myth #3: Planned giving is only for older, wealthier donors. Read it here. Here, we will look at three additional myths that some organizations cite as reasons they cannot (or should not) start …Read More