SHARPE newkirk Donor Data Enhancement

Donor Base File Enhancement

“Sharpe’s Net Worth Gold Donor Data Enhancement Service was worth the investment. We use the data for every mailing and as a part of our daily prospecting activities, allowing us to have more meaningful, targeted conversations with those most likely to support our organization at levels that match their capacity. It is one of the core tools we use to ensure we are working as smartly and effectively as possible.”

—Margo Cook, Director of Giving
Anne Arundel Medical Center
Annapolis, Maryland

Dramatically improve your ability to communicate with your donors. With findings from the SHARPE KnowledgeBase®, we know that donors give at different levels and in different ways based on age, income and net worth. We can help you identify and target these groups with the most effective communications for each.

The data assessment process is simple for clients. You give us a list of your donors with only minimal information (name, address, city, state and zip code), and you will receive an enhanced version of your donor file, containing powerful and actionable demographic data—data that can be used to better segment and communicate relevant messages to the right groups. This information is critical for any organization that seeks to get the most efficient use out of their marketing dollars. Our clients have used this service to drastically reduce mailing costs by ensuring that relevant segments of their list are receiving the right communications.

In partnership with the largest data compilation company in the world, we offer this data packaged at a special group rate for SHARPE newkirk clients. The specific elements in our Net Worth Gold data package has been carefully pieced together through years of working with charitable organizations of all sizes. SHARPE newkirk has over 55 years of experience in determining the best strategies for communicating with donors of all types and we believe that this data package offers the best way to organize your marketing list to leverage these strategies.

With Net Worth Gold, you’ll receive age, gender, marital status and net worth information about your donors (see chart below). Ask about other ways we can enhance your data à la carte (such as Deceased Suppression, Email Append, Telephone Append or Age Append).

This donor data enhancement forms the basis for our SHARPE newkirk Gift Planning Matrix®. Ask your SHARPE newkirk consultant how to make this data work for you or how to combine it with other services for more favorable pricing.

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