Sharpe Donor Data Enhancement
Dramatically improve your ability to communicate with your donors. Findings from the Sharpe KnowledgeBase® show that donors give at different levels and in different ways based on age, income and net worth. We can help you identify and target these groups strategically.
Donor Base File Enhancement
By adding demographic data to your donor files, you can segment and communicate better, increasing your success in current and deferred gift planning efforts.
The data enhancement process is simple for clients. You give us a list of your donors with only minimal information (name, address, city, state and ZIP code), and you will receive an enhanced version of your donor file, containing powerful and actionable demographic data—data that can be used to better segment and communicate relevant messages to the right groups. This information is critical for any organization that seeks to get the most efficient use out of their marketing dollars. Our clients have used this service to drastically reduce mailing costs by ensuring that relevant segments of their list are receiving the right communications.
In partnership with the largest data compilation company in the world, we offer this data packaged at a special group rate for Sharpe Group clients. You’ll receive age, gender, marital status, income and net worth information about your donors (see below).
This donor data enhancement forms the basis for our Sharpe Gift Planning Matrix®. Ask your Sharpe Group consultant how to make this data work for you by combining it with other services.
Collecting and Using Donor Data
Who are your donors, and what drives them to get involved and donate to your charity? If you are a fundraising professional, it is critical you understand your donors as well as possible.
By understanding your donors and their motivations for giving, your nonprofit organization can make more informed decisions when it comes to your marketing campaigns and creating your donor targeting strategies.
Why Is Donor Data So Important?
Donor data is critical to understanding each donor at an individual level, such as their wealth, education, marital status, etc. Knowing this information will lead to successful engagements. By targeting, you are choosing the most receptive audience for your fundraising pitch. Another important use for donor data is having the ability to evaluate and assess the success of your marketing strategies.
How to Use Donor Data
A Donor Database
By including critical information about your donors that goes beyond their basic contact information, your donor database can be turned into a gold mine of fundraising opportunities.
Analysis of the Data
Enhanced donor records will also give you insights about prospective donors, potential donors, major donors and what fundraising strategies to use for targeting each of these groups.
Creating Gift Programs
With more information in your donor database, you can target specific gift vehicles to specific sets of charitable donors. This provides the opportunity to build meaningful relationships with your donors and steward them in a way that shows how much you appreciate their gifts.
Tracking the Donor’s Giving History
If you know each supporter’s history of individual donations, you will better understand when, how and why they give. This is critical in creating marketing campaigns that lead to more successful engagements and a better return on investment.
Data Enhancement and Wealth Screening
Sharpe’s donor data enhancement service goes hand in hand with wealth screenings to help you create a more complete picture of your donors so you can craft more effective communication materials and campaigns.
Contact us today to learn more about our donor data enhancement services.
How It Works
- Upload your list to a secure website in a simple, pre-approved format.
- Sharpe Group appends valuable demographic data to your file.
- Your file is returned to you to upload to your database along with a summary report.
- Your Sharpe consultant will review the report with you, analyzing the results and making recommendations for your program.
- Use your new data to identify more efficient and effective ways to communicate with your donors.
It’s Fast. It’s Easy. It’s Secure.
For more information on Donor Data Enhancement Services, contact your Sharpe Group consultant at 800.342.2375 or email moc.tenEPRAHS@ofni.