Sharpe Insights Lagniappe: 10 Fascinating Facts About Generation X

The generation following the Baby Boomers, Generation X, is poised to be an important fundraising prospect.

1. They were born between 1965 and 1980.
2. Because both parents worked and they came home to empty houses after school, Gen X is frequently called the “latchkey generation.” 
3. There are around 65 million Gen Xers in the U.S.
4. They grew up without the internet, mobile phones or social media.
5. They entered the workforce during the recessions in the early ’80s and ’90s.
6. Gen Xers founded companies like Google, Amazon and Tesla.
7. They hold significant purchasing power.
8. ’80s and early ’90s pop culture (like MTV and “The Breakfast Club”) is a major part of their identity.
9. They often identify as politically independent.
10. They are also referred to as the “sandwich generation,” caring for aging baby boomer parents while still supporting their own children.