It was in the 1967 movie Cool Hand Luke, starring Paul Newman, that one of the most memorable—and quotable—movie lines was spoken: “What we’ve got here … is failure to communicate.”
Just imagine what your reaction would be to hearing those words at an annual performance review or sitting across from a donor after an ask!
Good communication is essential in our everyday lives—both at home and at work. Written communications must be precisely worded to express thoughts and convey information and ideas. Spoken communications can be more effective than the written word because of the potential for personal connection between the speaker and audience. Most effective are visual and spoken communications, thoughtfully created, which can include images and messaging for emphasis or to create an emotional response.
With today’s technologies available at our fingertips, visual spoken communications keep us from “failing to communicate” as we build donor relationships.
Sharpe Group has developed technological tools to help you communicate better—and in more ways—with your donors. We offer mobile messaging and storytelling tools to augment your printed and digital communication tactics. Whether it is SMS or MMS messages to smart phones, video success stories from fundraising staff or video stories from donors relating the joy of making a major gift to the charitable organization whose mission they are passionate about, our skilled team will help you successfully communicate with your target audience.
Sharpe Group writers will create your mobile text messages and write your video scripts. Our team of videographers will shoot, direct, edit and produce your videos. Sharpe consultants work with you to plan your communication campaign strategy and tactics. Our in-office studio features state-of-the-art electronic video production and editing equipment handled by experienced technicians. Or we can come to you and shoot on location.
Properly harnessing the power of words can be transformative in your ability to raise large gifts. Contact us to start a conversation about how Sharpe’s technological tools can make your donor communications more effective. ■
Sharpe Group CEO