Given the importance of year-end giving, several national events have been established to help nonprofits promote fundraising. These campaigns may help bring extra awareness to your fundraising programs.
- National Estate Planning Awareness Week: Oct. 18-24, 2021. This week offers an opportunity to partner with estate planners in your area to educate your donors about charitable bequests and other planned gifts that offer income and other financial benefits.
- National Philanthropy Day: Nov. 15, 2021. While your supporters should be recognized throughout the year, this day has been set aside to shine the spotlight on volunteers and donors.
- #GivingTuesday: Nov. 30, 2021. Coming shortly after Black Friday and Cyber Monday, Giving Tuesday encourages donors to add their favorite charities to their gift list.
- Year-End: Dec. 31, 2021. The charitable giving deadline for the roughly 20 million taxpayers who itemize charitable gifts is traditionally one of the most popular days of the year for online and direct mail gifts.
Increasing year-end giving
Act now to ensure your communications plan is designed to maximize year-end giving. A successful fundraising strategy in the last three months of the year could make a real difference in your final fundraising numbers for the entire year.
Sharpe Group has resources to help you create and implement a fundraising plan designed to maximize year-end giving. Our consultants can help you create an effective year-end communications plan, including a personalized printed brochure to rise above the e-chatter and get your donors’ attention as they plan their contributions before the end of the tax year.
Use our online platform to create and order personalized printed year-end brochures targeted to your donors. Our 2021 Year-End Giving Brochures can be used as inserts in scheduled mass appeals, as receipt enclosures or as part of a targeted mailing to loyal, long-term donors.
Click here to request our free “Year-End Fundraising Toolkit” and to order personalized printed brochures. ■
