A successful gift planning program requires a knowledge of the age profile of donors, enabling an organization to reach the right people with the right messages at the right time. Because those who are more likely to make the ultimate gift of a lifetime are generally among the oldest in your donor database, it’s beneficial to be aware that the older population is on an upward trend. In fact, the number of individuals reaching the age of 100 and beyond is growing exponentially and, by 2020, could be double the population in 2010. As a result, a 70 or 80-year-old bequest donor may require decades of stewardship.
Now is a good time to make sure you have ages on your donor files. To learn more about Sharpe’s Donor Data Enhancement Services, click here. ■