Sharpe Gift Planning Newsletters
Findings from more than 50 years of working with nonprofits of all sizes and missions, known as the Sharpe KnowledgeBase®, confirm that those who are your most likely prospects for planned gifts are from generations who still prefer print communications. Even in the age of digital marketing, printed publications are still the most effective way to reach those donors who can and will make planned gifts in the next few years.
One of the most effective ways to reach this group is with a newsletter.Sharpe Group offers a number of different newsletter formats to meet your needs. Our fully customized solution is branded specifically to your organization, and content is carefully chosen with your input. Another option is Planning With Purpose. Content is determined by Sharpe Group writers and editors, and the newsletter is available in a standard or personalized version.
Your custom newsletter will always reflect the uniqueness of your organization and mission with fully customized content and design. Working with your Sharpe Group consultant and editor, this option offers a balanced blend of gift planning educational topics, information about your mission and donor stories. Read more about starting a custom gift planning newsletter.
Planning With Purpose
Available in two levels of personalization, Planning With Purpose is written and designed to motivate donors to make larger gifts today and through their long-range financial plans. Read more about this budget-friendly newsletter program.
To help you reach a broader segment of your donor base, Sharpe can convert your printed newsletter into an easy-to-read-and-navigate eNewsletter for an added fee for those who have a Sharpe Gift Planning Website.
The Advisor is a digital newsletter created every other month written specifically for those who have more technical knowledge than the average donor. Content includes relevant IRS rulings and court cases, tables and charts and the Philanthropy Puzzler. Organizations can brand The Advisor with their logo and contact information, providing advisors with timely and valuable information to share with their clients who have charitable intent. Learn more about reaching advisors.