Planned Giving #201

Executing Your Planned Giving Strategy
April 23-24, 2025

The second Academy course focuses on the combination of skills and experience needed to facilitate major and planned gifts.

Topics Included

  • How to blend gifts to meet your organization’s and your donor’s needs.
  • The importance of donor data and how to harness it to gain insight into your donors.
  • How to communicate gift planning opportunities to your donors and how to ask for a major or planned gift.

Who Should Attend

  • Fundraisers with some major or planned giving experience.
  • Experienced fundraisers with planned giving experience but little major gifting experience.
  • Experienced fundraisers with major gift experience but little technical experience in planned gift fundraising.

What You’ll Learn

  • The best ways to present major gift opportunities and how to ask for the gift.
  • Working with donors and advisors in ways to complete gifts and build lasting relationships.
  • The importance of up-to-date and detailed data on your donors.

View the Agenda

Pricing

Standard Rate
  • $295 for the first registrant from an organization.
  • $145 for the additional team members from the same organization. Use code “ACADEMY2025” when checking out.
CFRE 2024 Credit logo

Full participation in the Planned Giving 201 virtual seminar is applicable for 11 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Registration Form