Having a planned giving recognition society is an easy way to honor planned giving donors for their generosity, even though they may be reducing the amount and frequency of their current gifts and no longer qualify for other recognition societies.
Donors who make planned gifts have often been regular donors over time and may have grown accustomed to being a member of a particular gift recognition society based on their level of giving.
A planned giving recognition society provides opportunities to strengthen long-standing relationships with these donors even if they have reduced their current support.
A planned giving recognition society can provide more opportunities to meet with donors and get to know them better one-on-one.
Many planned gifts, like bequests and beneficiary designations, are revocable. With a recognition society in place, you can reduce the risk of being removed from a donor’s estate plans.
Many planned giving donors may be reaching the age at which their current giving may be decreasing. A planned giving recognition society can be key to managing the natural lifecycle of donors and provides a way to continue to acknowledge a donor’s past and future involvement.
You may see more planned gift commitments from prospective donors when they see that existing planned gift donors are treated well.
The donors who will inform you of their gift commitments and who do want membership in your recognition society are a very special group. They have set themselves apart and are demonstrating to you that they want to be more involved during their lifetime.
