The numbers give us some direction:

• Nearly one out of every six Americans is over age 65, compared with one out of 20 in the previous century.
• Experts predict that in 2035 those over 65 will outnumber those under 18 for the first time in U.S. history.
• Every day, there are 10,000 people turning 60, 10,000 turning 65 and 10,000 retiring!
• The 50+ population in 2020 accounted for half of global consumer spending at $35 trillion.

None of this is completely surprising, as we have long been hearing about the predicted wealth transfer that is now actually occurring in our country. As fundraising consultants, we have seen fewer donors making larger gifts in recent years, and this trend will only continue. Therefore, it’s critical to reach the right people at the right time and identify those who are most passionate about your mission. 

Are you doing everything to ensure that your charity is equipped to best benefit from the aging of America? Does your charity’s leadership understand the value of planned giving and its significant impact long-term?

Our clients who have seen the most fundraising success have benefited from using the Sharpe Wholistic Solution® combined with the National Association of Charitable Gift Planners’ National Standards for Gift Planning Success. Because of Sharpe Group’s depth of experience gained from working with thousands of nonprofits over the last 60+ years, we have built a metrics model that allows our clients to measure their progress against other nonprofit organizations and report it to their leadership.