On a recent transatlantic flight, I queued up some of my favorite music by Luke Combs, hoping to relax and get some sleep. As I drifted off, the lyrics of one of his songs really resonated with me, especially in relation to my role as a gift planning consultant.

When I hear that hallelujah chorus calling me back home,
I’ll lay down this guitar, and someone else can sing my songs.
It ain’t about the leaving, it’s in what you leave behind.
I will, but my song will never die.*

As fundraisers, one of the toughest aspects of our work can be initiating conversations with donors about their legacy— a topic that reminds them of the end of their lives. But the reality is that in addition to the impact their charitable gift will make, the legacy they intend to create holds equal significance.

To help soften the challenges these conversations may produce, it may be helpful to consider what your legacy may be. What do you want to be remembered for?

Do you want to be known as the best employee? Do you want your volunteer efforts to make a lasting impact? Or is it your role as a parent that holds the most significance for you?

Your legacy isn’t just about what you do while you’re here—it’s about what you leave behind. What matters most to you and the donors you work with?