Even though summer is officially underway, it’s not too early to begin making your plans for the busy year-end season. Thankfully, there are several national events that have been established to bring awareness to the importance of charitable giving and can provide your donors an opportunity to support your organization.
For 2023, these are the important dates to keep in mind:
National Estate Planning Awareness Week: Oct. 16-22, 2023. This week offers an opportunity to partner with estate planners in your area to educate your donors about charitable bequests and other planned gifts that offer income and other financial benefits.
National Philanthropy Day: Nov. 15, 2023. While your supporters should be recognized throughout the year, this day has been set aside to shine the spotlight on volunteers and donors.
#GivingTuesday: Nov. 28, 2023. Coming shortly after Black Friday and Cyber Monday, Giving Tuesday encourages donors to add their favorite charities to their gift lists.
Year-End: Dec. 31, 2023. The charitable giving deadline for the roughly 20 million taxpayers who itemize charitable gifts is traditionally one of the most popular days of the year for online and direct mail gifts.
The time is at hand
It is well established that a successful communications strategy in the last three months can make an impact on overall fundraising numbers for the entire year.
Sharpe Group has resources to help you create and implement a plan designed to maximize year-end giving.
Use our online platform to create and order one of our personalized printed year-end brochures or a comprehensive year-end booklet with a QR code linking to technical information for advisors. These publications are ideal to use in mass appeals or as receipt enclosures.
If you are looking for a more focused approach, our consultants can help you create an effective year-end communications plan targeted toward your most loyal, long-term donors who, based on your donor data and other factors, have the most potential to make large gifts.
Visit https://sharpenet.com/year-end-giving-communications-2023/ or contact us today to learn more.
