April 2024 | Sharpe Group

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Archive for April, 2024

Making the Case for Planned Giving

Posted April 17th, 2024

The worldwide pandemic has “officially” been over for some time, so now may be an ideal time to assess the health of your planned giving program and make adjustments going forward. And if your organization doesn’t have a planned giving program, the time to start one is now!   Relevant facts and figures   There …Read More

Is It Print? Is It Digital? It’s Both!

Posted April 17th, 2024

We are often asked by our clients which channel (print or digital) is the most effective way to identify and attract planned giving donors. Let’s answer that question with a question: Who remembers the Saturday Night Live “New Shimmer” skit with Chevy Chase? Is it a floor wax? Is it a dessert topping? It’s both! …Read More