Your organization’s gift planning website should be simple, clear and easy for older individuals (i.e., your best gift planning prospects) to use. When designing your site, the physical challenges your 65+ audience could be facing, such as a decline in vision, arthritic joints, hearing loss, reduced short-term memory and poor eye-hand coordination, should be considered. …Read More

Giving from individuals, bequests, foundations and corporations all increased in 2023, driving charitable giving up to more than $557.16 billion in current dollars according to estimations from the Giving USA 2024: The Annual Report on Philanthropy for the Year 2023*. When the amounts are adjusted for inflation, however, the report found that overall giving slipped …Read More