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Archive for May, 2015

Are You Reaching Your Spanish-Speaking Donors?

Posted May 1st, 2015

According to the most recent U.S. Census report, as of July 1, 2013, the Hispanic or Latino population* in the U.S. numbered 54 million, making up 17 percent of the nation’s total population. The Census projects that those who identify themselves as Hispanics or Latinos will constitute 28 percent of the United States population by 2050 (see figure). The …Read More

“Old News” for Fundraisers

Posted May 1st, 2015

By: Robert F. Sharpe, Jr. A recent report suggests a tremendous increase in major donors who are under the age of 40, but a closer look reveals a different story. Those who follow the philanthropic press should be aware of the rebound in giving by the wealthiest Americans, as reflected in The Chronicle of Philanthropy’s recent summary of the top 50 …Read More

Spring Planning Tips for Fundraisers

Posted May 1st, 2015

    Fundraising can be a lot like gardening. Success requires the right tools, conditions and timing, along with a working knowledge of your climate, fertile soil and good planning. And with both, spring is the time to start planting seeds. Planting the garden. Like gardeners, many fundraising programs traditionally begin planning for the new fiscal year when the …Read More

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