Though financial concerns that existed for several years appeared to accelerate during the first quarter of 2025, there are signs that several economic indicators are improving, and the last part of the year may be different, setting up some potential good news for year-end gifts. According to the Bureau of Economic Analysis, gross domestic product …Read More

For those who (wisely) don’t ascribe to the theory that “print is dead” for planned giving marketing, it is important to design your materials for those 70 and above who are reading with older eyes. Following these guidelines will ensure that your materials are senior-friendly.   Limit italics. Italic and script typefaces are difficult for …Read More

If your existing planned giving program is flatlining, it may be time for a comprehensive review of your organization’s strengths and weaknesses. Sharpe’s Planned Giving Program Assessments are completely scalable and are designed to outline valuable insights to drive your current and future marketing and donor cultivation efforts. Some of the strategies include: Interviewing staff …Read More

As a fundraiser, your most important asset is your donor data. Having complete and accurate data helps you gain valuable insights to better know your donors and understand their motivations for giving. Studies show that the information you have about your donors (age, wealth, contact information) changes by as much as 20% every year. Sharpe …Read More