Gift planners are constantly presented with new fundraising trends and ideas, many of which are promoted as the “next big thing.” One such concept currently circulating in the gift planning arena is the “Bequest Boom Treasure” theory, a fundraising strategy based on the massive size of the baby boomer generation. Born between 1946 and 1964, …Read More

Over 100 years ago, in 1900, the average life expectancy in America was under 50 years of age. Dramatic improvements in health and healthcare opportunities during the 20th century have led to a 50 percent increase in life expectancy. Today, the average U.S. life expectancy is approaching 80 years of age. Males have come close to …Read More