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Charitable gifts come in all forms and sizes, and year-end appeals focusing only on gifts of cash might miss valuable opportunities. For example, the IRS reports that for 2016, taxpayers who itemized claimed charitable deductions of about $203.5 billion. Of that amount, more than $73.6 billion came from noncash gifts. It’s important to not only …Read More
Sharpe Insights Articles
Archive for September, 2019
Making the Most of Giving in 2019: A Year-End Checklist
Traditionally, the final quarter of the calendar year is the most generous time of the year, but how will recent tax reform changes and a slowing economy impact donors, and what should you be doing to help them make the most of their charitable giving dollars this year…and next? Calendar year 2019 is shaping up …Read More
Year-End Fundraising Tools
As the year-end season approaches, it is critical to reach out to your donors as they plan what kind of gifts they want to make before the end of the tax year. Informing your donors of mutually beneficial ways to give with tailored communications is key to maximizing your fundraising efforts during the final three …Read More
Philanthropy Puzzler: Remainder Interest in a Home or Farm
The “Philanthropy Puzzler” features gift questions fundraisers may encounter in the field, followed by solutions from our panel of experts. If you would like to send us your own “puzzler,” please email us at info@SHARPEnet.com with “Philanthropy Puzzler” in the subject line. Philanthropy Puzzler Camille read an article in her alma mater’s alumni newsletter …Read More
Characteristics of Mature Gift Planning Programs
The National Association of Charitable Gift Planners (CGP) undertook a survey of its members this spring, and President and CEO Michael Kenyon shared some preliminary findings that highlighted the differences between young and mature gift planning programs. The largest group of nonprofit survey respondents reported their organization has been involved in “planned giving” for 30 …Read More
Eleven Guidelines for Senior-Friendly Marketing Materials
by John Jensen Designing printed pieces for older donors requires special thought and consideration. Regardless of the subject matter, the basic design rules and techniques remain. Design printed materials so they can be easily read by anyone, and then review them through the eyes of your primary prospect: a donor over age 70. Keep in …Read More