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It is well known among marketing professionals that statistical reports and research surveys can lead to dangerously flawed conclusions. Statistics can be used to prove almost any point, depending on how a question is asked. For this reason, professional market researchers strive for total objectivity when conducting a survey or study in order to keep …Read More
Give & Take Articles
Archive for May, 2009
The Road to Mismarketing May Be Paved With Good Intentions
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Posted May 1st, 2009
Understanding the Proposed Tax on Charitable Gifts by Higher-Income Donors
Posted May 1st, 2009
One of the items included in the President’s proposed budget has given rise to a great deal of discussion in the press and elsewhere—namely the proposal to raise taxes on the wealthy by taxing a portion of the amount of income they give for charitable use. Unfortunately, few commentators have correctly interpreted what the actual …Read More