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Archive for May, 2009

The Road to Mismarketing May Be Paved With Good Intentions

Posted May 1st, 2009

It is well known among marketing professionals that statistical reports and research surveys can lead to dangerously flawed conclusions. Statistics can be used to prove almost any point, depending on how a question is asked. For this reason, professional market researchers strive for total objectivity when conducting a survey or study in order to keep …Read More

Understanding the Proposed Tax on Charitable Gifts by Higher-Income Donors

Posted May 1st, 2009

One of the items included in the President’s proposed budget has given rise to a great deal of discussion in the press and elsewhere—namely the proposal to raise taxes on the wealthy by taxing a portion of the amount of income they give for charitable use. Unfortunately, few commentators have correctly interpreted what the actual …Read More

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