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Archive for January, 2001

Patience Pays Dividends for Bay Area Public Broadcaster

Posted January 1st, 2001

Public broadcasting has grown up. Over nearly half a century, many stations have moved from the perennial struggle to survive from pledge drive to pledge drive to more stable positions. Today, a growing number of stations are taking their places among the ranks of the endowed educational, arts, and cultural institutions in their community. Sharpe …Read More

NCPG Study Suggests Marketing Strategies

Posted January 1st, 2001

In last month’s issue of Give & Take, we initially examined a new survey commissioned by the National Committee on Planned Giving that sheds light on several aspects of planned gifts. We learned about what kind of planned gifts donors are making and why they make them. (See www.sharpenet.com for last month’s article.) This month …Read More

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