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Over the past decade many services have come on the scene that offer a variety of wealth, age, and other demographic enhancements for donor and prospective donor files. Nonprofit organizations and institutions of all shapes and sizes have found that electronic enhancement of their records helps form the basis for effective planning of marketing and …Read More
Give & Take Articles
Archive for April, 2005
Are You ‘Missing’ Your Best Donor?
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Posted April 1st, 2005
Planning Matters
Posted April 1st, 2005
Real estate gifts have recently grown in popularity as property values have steadily risen while those of many other popular assets have widely fluctuated. In many areas of the country, a broad array of real estate classes have enjoyed double-digit returns over the last few years, though some analysts fear that overvalued property has created …Read More
Is Anybody Out There?
Posted April 1st, 2005
Over the years we have seen response rates from various gift planning mailing approaches that range from 10% (and more) to one-tenth of 1% or less. Ironically, some of the development executives receiving five responses in 5,000 are the most pleased. They often find that the results are much greater from a few highly interested …Read More