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With summer quickly approaching, now is the perfect time to start thinking about year-end gift appeals. To gear up for year-end 1998, we present an article that appeared in the June 1988 issue of Give & Take. As with many of the articles that have appeared in Give & Take over the last 30 years, …Read More
Give & Take Articles
Archive for June, 1998
In The News…
Man’s best–make that ‘bequest’–friend According to a recent survey by the American Animal Hospital Association, 18 percent of Americans are making provisions for their pets in their wills. This gives a whole new meaning to the old saying “going to the dogs.” Source: The Commercial Appeal, Memphis, TN, March 27, 1998 Giving to pay the …Read More
Is Your Planned Giving List a Moving Target?
While every planned giving donor is an individual, different groups of donors may be selected for inclusion in different types of planned giving promotions. For example, those persons who fit a certain donor profile, such as those who are older, more conservative, consistent contributors of average amounts, might be selected for gift annuity mailings or …Read More
Repeated Year-End Appeal Emphasis Boosts Funding
In the June 1994 issue of Give & Take, we spoke with Captain Roger Murray, USN (Ret), associate director of development and director of planned giving for the Naval Aviation Museum Foundation in Pensacola, Florida. In that article Capt. Murray explained the success the museum experienced as a result of a year-end appeal mailed to …Read More