August 1998 | Sharpe Group

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Archive for August, 1998

In The News…

Posted August 1st, 1998

Ol’ Blue Eyes’ will takes care of family, charities When Frank Sinatra died of heart failure in May, the media paid tribute to him as the man with a voice that led him to stardom. When Frank Sinatra’s will was read, we learned that there was more to the man behind the voice. Sinatra not …Read More

Easy Marketing Idea Yields Big Results

Posted August 1st, 1998

When Gloria Zarifis, planned giving associate for the Society of the Little Flower, decided to try a new strategy for a gift annuity mailing last year, she had no idea that the simple appeal would result in over $100,000 worth of gift annuities for her organization. What was the idea and how did it work? …Read More

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