Phillip Adcock is Assistant Vice President for Development at The University of Alabama. Before assuming his role with the University in 2002, Mr. Adcock spent a number of years working with the American Cancer Society and consulting with a variety of nonprofit groups. Here he shares with Give & Take how the current economic environment …Read More

In today’s environment, it is more important than ever to spend as much or more energy retaining donors as acquiring new ones. While you may be tempted to curb gift acknowledgment efforts in order to save funds, be wary of cutting back on thanking your supporters. We have observed that organizations that make attempts to …Read More

Whether you call it a Heritage Society, Legacy Society, or a name associated with your mission or history, you most likely have, or need to establish, a recognition society that honors those who have made a long-term gift commitment. Membership in these societies is usually reserved for donors who have arranged for a gift through …Read More