Art Borden is Director of Planned Giving at Eastern Mennonite University. Now 81 years of age, Art enjoyed a long and varied career before entering the field of planned giving at age 60. Here he shares with Give & Take how his innovative approach to fund raising has given his donors new and exciting opportunities …Read More
A recently completed survey commissioned by Convio provides interesting insights into the marketing preferences of multiple generations of donors. Released in March 2010, “The Next Generation of American Giving” focuses on the fund-raising and communication means that may be most effective with Gen Y, Gen X, Baby Boomers, and the mature market composed of the …Read More
With recent reports that giving in 2010 may be recovering somewhat from the low points of the recession in 2009, it may be time to begin turning our attention to other factors that will increasingly influence the amount and timing of charitable giving in coming years. We are now entering the second decade of a …Read More