A recently completed survey commissioned by Convio provides interesting insights into the marketing preferences of multiple generations of donors. Released in March 2010, “The Next Generation of American Giving” focuses on the fund-raising and communication means that may be most effective with Gen Y, Gen X, Baby Boomers, and the mature market composed of the …Read More

With recent reports that giving in 2010 may be recovering somewhat from the low points of the recession in 2009, it may be time to begin turning our attention to other factors that will increasingly influence the amount and timing of charitable giving in coming years. We are now entering the second decade of a …Read More