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You have a list of current donors to your institution. You want to thank them appropriately for their gifts and, because their donative intent is clear, you also would like to inform them about other ways of giving, especially planned giving. How do you achieve both goals at once? Robert Cummins, director of planned giving …Read More
Give & Take Articles
Archive for October, 2001
Improving Acknowledgement Efforts, Educating Donors in One Step
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Posted October 1st, 2001
Planning Matters
Posted October 1st, 2001
Recently released information and statistics about American citizens may be of special interest to gift planners this fall season. First, a U.S. Census Bureau 2000 Supplementary Survey reports that the average American family earned $63,410 over the previous 12-month period studied. More families earned over $100,000 than those earning less than $15,000. See Figure 1 …Read More
Boost Relationships, Funding by Giving Thanks
Posted October 1st, 2001
A well-organized gift acknowledgment program can help form the foundation for relationships that lead to more frequent and larger gifts. This is especially true at a time when Americans may be experiencing renewed philanthropic motivation in the midst of economic uncertainty. With that in mind, let’s examine some ways to effectively thank donors for their …Read More