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Archive for October, 2011

Planning for the Here and Now

Posted October 1st, 2011

Robert Sharpe serves as chair of the Philanthropy Committee of the Trusts & Estates magazine Board of Advisors. This article has been adapted with permission from the September issue of Trusts & Estates. See the full article at http://subscribers.trustsandestates.com/mag/estate_planning. In the past few months, we’ve witnessed political and economic events that are unprecedented in recent …Read More

Monitor Response Through Attention to Content – Part 4 in a Series About Factors That Can Affect Your Marketing Response

Posted October 1st, 2011

Last month we discussed how to help ensure that as many envelopes as possible are opened by recipients of mail designed to educate and motive donors. There was no mention of “engineering” response; it was assumed that a high opening rate was desirable no matter what the contents. This month we explore the topics covered …Read More

Campaigns for Endowment: Should Restrictions on Planned Gifts Be Encouraged?

Posted October 1st, 2011

Editor’s note: The August and September editions of Give & Take featured definitions and types of endowment and issues surrounding what type of endowment may be appropriate for a given program. This month, we examine the opportunities and the pitfalls of endowment campaigns. As America’s nonprofit community has over the years successfully conducted traditional campaigns …Read More

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