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Archive for December, 2009

Giving Expression to Passion

Posted December 1st, 2009

George E. Hellman is the Director of Planned Giving at the United States Holocaust Memorial Museum in Washington, D.C. A former corporate attorney, Mr. Hellman left private practice to pursue a career in the nonprofit world—and he’s never looked back. Here he shares with Give & Take the extraordinary work of the Museum and the …Read More

In Your Donor’s Voice, Part 1

Posted December 1st, 2009

Advertisers have long known the power of positive customer testimonials to attract other customers and sales. In the commercial context, where “buyer beware” is all too often very good advice, a sincerely told and uncompensated testimonial can be far more persuasive than a seller’s pitch to have you purchase its product or service. The use …Read More

The Importance of Gift Planning Communications

Posted December 1st, 2009

Does it matter what time of the year communications on bequests and other planned gifts are sent? Should there be systematic communications, or is “once in a while” enough? These and other questions related to timing are important and deserve close attention. As bequests are often the largest source of planned gift income, it may …Read More

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