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Archive for March, 2011

Executives Shares Strategies That Work With Women

Posted March 1st, 2011

As director of transformational giving at the American Association of University Women (AAUW), Carol Rognrud has extensive experience working with female donors. Here she shares with “Give & Take” her most successful strategies for appealing to women, including her insight into the remarkable response generated by her most recent planned giving newsletter. Give & Take: …Read More

The Widow’s Might

Posted March 1st, 2011

In the last few years there have been a number of reports in the press about significant bequests from the estates of widows—most notably the $1.5 billion bequest from the estate of Joan Kroc, widow of Ray Kroc, the founder of McDonald’s, and the multi-billion-dollar bequest from Leona Helmsley, widow of real estate magnate Harry …Read More

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