As director of transformational giving at the American Association of University Women (AAUW), Carol Rognrud has extensive experience working with female donors. Here she shares with “Give & Take” her most successful strategies for appealing to women, including her insight into the remarkable response generated by her most recent planned giving newsletter. Give & Take: …Read More

In the last few years there have been a number of reports in the press about significant bequests from the estates of widows—most notably the $1.5 billion bequest from the estate of Joan Kroc, widow of Ray Kroc, the founder of McDonald’s, and the multi-billion-dollar bequest from Leona Helmsley, widow of real estate magnate Harry …Read More