by Ainsley Willis Two of the keys to success in gift planning are building relationships with donors and then stewarding the relationships over the long term. First and foremost, understanding how—and when—to communicate with your donors is critical. Sharpe Group talked to Rochester Regional Health Development Officer Lori Aratari about how a simple act of …Read More

By Jana Lawyer Throughout Sharpe Group’s 50-plus-year history, we have found an underlying truth for the success of any fundraising program is to “know your donors.” Having information on your donors’ demographics, their giving history and their preferred means of communication enables you to strengthen your relationships and better identify the likely timing of gifts …Read More

Using a Wholistic approach, we know how to structure a planned giving program and develop strategies based on our more than 50 years’ experience that help organizations raise large gifts. If you are beginning a planned giving program or your existing program needs a check-up, talk to us about a planned giving program audit. Our …Read More

Sharpe Group has seen response rates from various gift planning mailing approaches over the years that range from 10% (and more) to one-tenth of 1% or less. In today’s competitive and budget-driven environment, the most important measurement is of the quality of response rather than the quantity. Any number of factors can influence the response …Read More

This issue of Give & Take focuses on the diagram that depicts how we help charities and nonprofit organizations raise large gifts. It is named the Sharpe “Wholistic” Solution because it encompasses the entirety of the “what to do” for fundraising success. Sharpe Group is well known for seminar training, custom publications and planned giving …Read More