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On a scale of one to 10, how effective is your marketing and communications with donors? You send the information to donors; what comes back? What represents success…quality or quantity of response? Your marketing results can dictate the future course of your planned giving results. Who’s counting on you? Supervisors of those responsible for marketing …Read More
Give & Take Articles
Archive for July, 2011
What about Bequests?
Main – Giving USA—Figuring Out the Figures Related – Should Prior Evaluations Be Revisited? One can also be confused when looking at Giving USA reports on giving by bequest in recent years. For example, the 2011 report announced an 18% increase in bequests for 2010. So far, so good. Looking more closely, however, this comes …Read More
Should Prior Evaluations Be Revisited?
Main – Giving USA—Figuring Out the Figures Related – What About Bequests? Managers of fundraising efforts that may have been negatively evaluated based on the original Giving USA metrics for 2008 and 2009 may now be wise to revisit their performance analysis for those years. If reductions in giving for a particular program were less …Read More
Giving USA – Figuring Out the Figures
Related – Should Prior Evaluations Be Revisited? Related – What About Bequests? The Giving USA report for 2011 was released last month. The report each year provides a preliminary estimate of total giving in America for the previous year. The latest estimate of $290.9 billion for giving in 2010 represents a 3.8% increase over the …Read More