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By John Jensen Fundraising success is made up of many things. Once you have identified a donor who finds your mission compelling, you have someone you can cultivate for future gifts of all sorts—or someone you can alienate and potentially lose as a donor. The difference is often to a large extent within your control. …Read More
Give & Take Articles
Archive for January, 2015
Mistakes You Can’t Afford to Make
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Posted January 1st, 2015
What You Don’t Know About Aging May Surprise You
Posted January 1st, 2015
Study highlights the difference between perception and reality. A study published in December in The Wall Street Journal upends many common misconceptions about aging. The report compiled studies and surveys conducted over the past decade to align perceptions about aging by younger persons with the reality reported by those 65 and older. The 2014 study …Read More
Was It a Major Gift Recession?
Posted January 1st, 2015
By Robert F. Sharpe, Jr. As we look ahead to 2015, the U.S. economy is well into its recovery from the Great Recession that began in late 2007. From this relatively stable footing, we may now reflect on the recession’s impact on philanthropy and gain helpful insight into the nature of charitable giving and its …Read More