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Archive for January, 2016

Dos and Don’ts of Thanking Donors

Posted January 1st, 2016

Experienced fundraisers know that for their efforts to be most effective it is vital to maximize retention rates of donors acquired through the years. One of the best ways to increase retention and the amount donors give over time is to make sure you don’t take your past donors for granted. Before turning your full attention to your …Read More

A New Study Predicts a Giving Boom

Posted January 1st, 2016

Although they have traditionally made up a relatively small part of the overall population, America’s retirees over 65 have been a reliable and important philanthropic force for generations. A new study by Merrill Lynch in partnership with Age Wave, entitled Giving in Retirement: America’s Longevity Bonus, reveals that trend should continue and accelerate over the next 20 years, thanks to baby boomers. According to the study, …Read More

Three Essential Ingredients for an Effective Newsletter

Posted January 1st, 2016

by Ashley McHugh For those of us who are creative by nature, following a set formula tends to go against our instinct. As a writer, I am always looking for a way to “say it better,” adding words here, an illustration there, to make my work more readable, more engaging, more effective. And when I get the chance to edit another writer’s work…well, …Read More

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