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A survey conducted under the auspices of the National Committee on Planned Giving (NCPG) in 2000 revealed that the desire to create a lasting memorial for oneself or a loved one motivated almost as many charitable bequest donors as tax and financial considerations. The wish to memorialize a loved one was listed as a motivation …Read More
Sharpe Insights Articles
Archive for February, 2003
Memorial Giving: Thinking Outside the Box
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Posted February 1st, 2003
Why Do People Give?
Posted February 1st, 2003
In times of economic prosperity characterized by large amounts of discretionary income and capital, fund raising activity tends to focus on the basics: planning and organization, training and motivating volunteers and staff, tracking progress, acknowledging gifts, and stewarding ongoing relationships. In good times, gifts are often presumed to be primarily motivated by the donor’s desire …Read More