A survey conducted under the auspices of the National Committee on Planned Giving (NCPG) in 2000 revealed that the desire to create a lasting memorial for oneself or a loved one motivated almost as many charitable bequest donors as tax and financial considerations. The wish to memorialize a loved one was listed as a motivation …Read More
In times of economic prosperity characterized by large amounts of discretionary income and capital, fund raising activity tends to focus on the basics: planning and organization, training and motivating volunteers and staff, tracking progress, acknowledging gifts, and stewarding ongoing relationships. In good times, gifts are often presumed to be primarily motivated by the donor’s desire …Read More