In this special edition of Sharpe Insights, we challenge you to test your year-end marketing knowledge. Read the full issue here. Whether you’re a seasoned expert or an eager novice, you’ll find helpful strategies and tips in our free 2025 Year-End Survival Guide. Download yours today.
- For charities, the most generous time of the year is:
A. The start of the new year.
B. Just after the tax season.
C. The final quarter of the calendar year.
D. None of the above. - Fall is the time to begin fine-tuning your marketing plans by:
A. Creating a marketing calendar that includes schedules for direct mail, events and digital strategies.
B. Targeting donors who can make QCDs or gifts of appreciated securities.
C. Promoting gifts from donor advised funds, family foundations and closely held businesses among your more affluent donors.
D. All of the above. - Nearly as important as the content is knowing the best ways to use your printed year-end materials. They are:
A. As inclusions with your year-end appeal letter.
B. As handouts at seminars or special events.
C. As “leave behind” pieces following personal visits with donors.
D. All of the above. - Several national events have been established to help nonprofits encourage year-end gifts, such as:
A. U.S. National Philanthropy Day: Celebrated on Nov. 15, this is a day set aside to bring attention to volunteers and donors.
B. #GivingTuesday: The Tuesday immediately following Black Friday and Cyber Monday, a day that inspires people to give, collaborate and celebrate generosity.
C. Year-End Day: Recognized on Dec. 31, this day marks the charitable giving deadline for millions of taxpayers.
D. All of the above.
How did you do?
The answers are: 1.) C 2.) D 3.) D 4.) D.
