Given the importance of year-end giving, several national events have been established to help nonprofits promote fundraising. These campaigns may help bring extra awareness to your fundraising programs.
- National Philanthropy Day: Nov. 15, 2022. While your supporters should be recognized throughout the year, this day has been set aside to shine the spotlight on volunteers and donors.
- #GivingTuesday: Nov. 29, 2022. Coming shortly after Black Friday and Cyber Monday, Giving Tuesday encourages donors to add their favorite charities to their gift list.
- Year-End: Dec. 31, 2022. The charitable giving deadline for the roughly 20 million taxpayers who itemize charitable gifts is traditionally one of the most popular days of the year for online and direct mail gifts.
The time is at hand
Act now to ensure your communications plan is designed to maximize year-end giving. A successful fundraising strategy in the last three months of the year can make a real difference in your final fundraising numbers for the entire year.
Sharpe Group has resources to help you create and implement a fundraising plan designed to maximize year-end giving. Our consultants can help you create an effective year-end communications plan to capture your donors’ attention.
Use our online platform to create and order from one of five personalized printed year-end brochures or a comprehensive year-end booklet with a QR code linking to technical information for advisors. For those who need something more budget-friendly, our year-end brief is a print-ready electronic document ideal for e-messaging. All of our 2022 Year-End Giving publications can be used as inserts in scheduled mass appeals, as receipt enclosures or as part of a targeted communication strategy for loyal, long-term donors.■