In the Midst of Chaos | Sharpe Group
Posted February 15th, 2023

In the Midst of Chaos

monitor with file cabinets, alarm clock, lamp, milk cup and sheets of paper flying around. concept of organization, online storage, chaos and work at home. 3d rendering“In the midst of chaos, there is also opportunity.” -Sun Tzu

CHAOS—U.S. households have lost nearly $7 trillion in net worth this year. Inflation is at a 39-year high. Individual giving as a percentage of disposable income has been declining for the past five years and, according to Giving USA, fell to 1.77% in 2021. The last time it was lower than that was in 1995, as the U.S. economy was reeling from the 1990-1991 recession.

OPPORTUNITY—Now is the time to meaningfully connect with the donors who have supported your mission in the past as well as take the opportunity to build bonds with new donors. With ever-changing demographics, it is more important than ever to provide multiple strategies for giving that align with your donors’ interests, ages, abilities and finances while keeping the “funnel” full of new donors as well.

Money chases opportunities. Make sure your development team provides your donors with specific opportunities to engage and support your mission. Educate and empower your development staff to use state-of-the-art donor engagement tools, including Video Storytelling and Mobile Messaging, as well as traditional means like print marketing and websites.

For more than 60 years, Sharpe has been providing innovative services, strategies, training and tools for nonprofits across America. Now is the time to strengthen the relationships with your donors by presenting them with opportunities to make a meaningful difference. Give them the chance to give. ■

Eric Eilertsen
Sharpe Group President & CEO


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The publisher of Sharpe Insights is not engaged in rendering legal or tax advisory service. For advice and assistance in specific cases, the services of your own counsel should be obtained. Articles in Sharpe Insights may generally be reprinted for distribution to board members and staff of nonprofit institutions and other non-donor groups. Proper credit must be given. Call for details.

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