Message From Sharpe Group Chairman and CEO | Sharpe Group
 
Posted January 21st, 2020

Message From Sharpe Group Chairman and CEO

As we move into the next decade you will see the results of how those of us at Sharpe Group have been challenging ourselves to best serve our clients. Sharpe envisions a new data-driven decade—a major evolution that will enhance opportunities to attract major, blended and planned gifts. Our purpose is to enable our clients to use data more effectively to achieve greater results.

For more than 50 years, Sharpe Group’s mission has been to “serve those who serve others.” Sharpe’s gift projection model has been significantly enhanced to analyze donors’ propensity to give based on several factors. This year Sharpe is introducing an advanced model that will dive deeper into donor data to both analyze and develop our clients’ approaches to seeking philanthropic gifts.

Our team of writers will be using an assessment model that employs AI (artificial intelligence) to measure the effectiveness of donor communications of all types: digital, print, events, personal contact, etc. What separates Sharpe Group is our ability to develop insights that match donor attributes to gifts by donor segment.

As with all AI, the more data available for the system, the smarter it becomes. As our insights expand and improve, we tailor our communications content and design to provide better donor marketing recommendations. Communications and contacts with donor segments with fewer responses can be scaled back so overall marketing is more cost-effective.

The use of these insights to focus your communication budget increases your overall cost-effectiveness and response rate.

Another new Sharpe service we are excited about will utilize psychometric modeling to aid clients in building an effective development team based on program results. The deliverable is a toolkit that measures, assesses, develops and coaches an engaged core of talent, trained to better achieve your organization’s mission and goals.

We greatly appreciate the opportunity to work alongside talented people in our industry. Sharpe Group has a team of dedicated consultants, writers, editors and graphic designers whose experience is unmatched in the field. We are excited about the start of a new decade and the ability to use new and innovative tools to achieve greater results for your mission.

 

Kindest regards,

Jim Ross
Chairman, CEO

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