The Future of Fundraising | Sharpe Group
Posted July 28th, 2022

The Future of Fundraising

If you knew there was a platform that would give you immediate access to 99% of your target audience, would you use it?

Studies show that in 2021 over 80% of all American adults considered mobile messaging their preferred method of communication, and more than 3.8 billion people worldwide have access to a smartphone. Because of this, many for-profit and nonprofit organizations are using mobile messaging to reach their supporters. The result: By using branded text message marketing to connect with their supporters, charities achieved a click-through rate almost 10% higher than when they used any other digital messaging platform!

How does fundraising work with mobile messaging?
Through mobile messaging, which uses a combination of commercial text message-related practices (also known as text message marketing), nonprofit organizations can share event information and updates while raising awareness with their supporters. This platform allows
charities to send branded messages to specific audiences, helping to build long-term relationships with supporters while generating gifts.

As an additional tool in your digital marketing toolkit, mobile messaging provides another “touch,” allowing you to connect with your supporters by personalizing the messages they receive. Personalizing your communication with your donors encourages connectivity, which in turn drives engagement and increases support.

Data shows when people feel connected to a cause, 45% are more likely to act after receiving an engaging text message. By sending your donors a direct text message with a call to action, such as “Make a Difference!”, you connect them with your mission as well as provide a call
to action.

Sharpe Group has partnered with Tatango, the industry leader in nonprofit fundraising through mobile messaging, to provide this service. Sharpe Mobile Messaging uses smartphone technology to personalize messages with video, pictures, GIFs and emojis. In partnering with Tatango, Sharpe gains a team of text message marketing experts, customer success managers and designers, helping clients create engagement messages for donors that encourage
support and action.

With more than 60 years of working with nonprofits, Sharpe Group knows what works!
For more information, visit sharpegroup.org/ mobile-messaging. Try one of our demos at
sharpegroup.org/mobile-messaging-demo. ■

By Dan Foster, Sharpe Group Mobile Messaging Advisor
Dan Foster is a mobile messaging expert with Tatango, working with Sharpe Group to present our new service and help clients create successful messaging campaigns.

The publisher of Sharpe Insights is not engaged in rendering legal or tax advisory service. For advice and assistance in specific cases, the services of your own counsel should be obtained. Articles in Sharpe Insights may generally be reprinted for distribution to board members and staff of nonprofit institutions and other non-donor groups. Proper credit must be given. Call for details.

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