Posted May 1st, 2015

Are You Reaching Your Spanish-Speaking Donors?

Spanish Population Graph

According to the most recent U.S. Census report, as of July 1, 2013, the Hispanic or Latino population* in the U.S. numbered 54 million, making up 17 percent of the nation’s total population. The Census projects that those who identify themselves as Hispanics or Latinos will constitute 28 percent of the United States population by 2050 (see figure).

The Hispanic population is the country’s largest minority, and the U.S.’s Hispanic population is greater than in any other country besides Mexico (120 million). It is no surprise, then, that many businesses and organizations in the U.S. are spending substantial amounts of time and money marketing to the Spanish-speaking community. Nonprofit organizations are also creating strategies to include the Hispanic population in their fundraising efforts.

In response to client needs, Sharpe Group has developed a new Spanish-language brochure, “El Gobierno Podría Hacer Su Testamento…Pero ¿Es Lo Que Le Gustaría?” (“The State Has Made Your Will”).

This new brochure on wills is designed to help you build a strong relationship with your Spanish-speaking donors. You will find it useful to have copies readily available at events, in the office and for donor visits. Contact a Sharpe Group representative at info@sharpenet.com or 901.680.5300 to learn more. ■

 

 

 

Sharpe Spanish Brochure

The publisher of Give & Take is not engaged in rendering legal or tax advisory service. For advice and assistance in specific cases, the services of your own counsel should be obtained. Articles in Give & Take may generally be reprinted for distribution to board members and staff of nonprofit institutions and other non-donor groups. Proper credit must be given. Call for details.

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