Analyzing Your ARC of Engagement | Sharpe Group
Posted December 10th, 2021

Analyzing Your ARC of Engagement

For the past six months, as Sharpe Group’s new president, I have been getting to know the incredibly talented Sharpe team and witnessing first-hand Sharpe’s long legacy of serving nonprofit missions by providing planned giving strategies and tools designed for success.

Our mission is to embrace what Sharpe does best while looking toward the future with new innovative services that help you raise more large gifts.

As part of Sharpe’s Wholistic Solution, our ARC of Engagement tool is a comprehensive approach to understanding how you currently engage with your members or donors. From here, our consultants will work with your team to integrate the most effective tools and strategies into your fundraising programing. This will help to optimize your efforts and ensure long-term sustainability for your mission.

Using this ARC and our expertise, we will:

A: Assess your current program

Our experienced consultants have been developing and executing successful fundraising campaigns of all shapes and sizes. They will evaluate your current program to see if you are communicating the right way with the right people at the right time and help you identify opportunities to enhance your fundraising efforts.

R: Recommend a multi-faceted strategy

It’s more important than ever to utilize new tools and innovations to raise large gifts. Building relationships takes time and occurs through different mediums. We will recommend a well-rounded strategy that includes targeted mailings, websites, donor events, texting, video storytelling and more.

C: Create your campaign

We not only recommend the strategy; we help you carry it out. Our creative team will work closely with you to create marketing communications that best represent your organization. Content is carefully written to appeal to those donors who share a passion for your mission and are most likely to make large gifts.

With Sharpe Group’s 60-plus years of experience, we know what works. Let us show you how. Reach out to us to begin customizing your ARC of Engagement. ■

Wishing you a prosperous year-end season,
Eric Eilertsen
Sharpe Group President


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