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With the state of the economy, recent tax law and other legislative changes, ongoing conflicts overseas, the outcome of local and national elections and other factors, Americans will likely be reevaluating where they will focus their charitable giving in the future. In some cases, donors may be newly drawn to your organization’s mission—or they may …Read More
With the new year fast approaching and bringing a new administration to the White House, there are a lot of questions about what that will mean for the nonprofit sector. We can all agree that change is inevitable, so it’s more important than ever to focus on what has been proven to work for gift …Read More
An important part of a fundraiser’s job is knowing how to ask for a gift. I find it’s best to break the process down into actionable “before, during and after” steps: Before 1. Do your internal research (CRM, talk with those who know your donor, check their giving history) and external research (Search Google and …Read More
The income and estate tax landscapes could look vastly different after next year because provisions in the Tax Cuts and Jobs Act of 2017 (TCJA) are set to expire at the end of 2025. Unless action is taken in Washington, here are some of the scheduled changes: The individual income tax rates—currently 10%, 12%, …Read More
Shauna Scherer, MPA, CFRE®, is a certified fundraising executive and senior vice president for advancement at Population Connection and Population Connection Action Fund in Washington, DC, where she oversees all fundraising initiatives. Sharpe Insights: How long have you worked for Population Connection? What is your other work experience? Shauna: I began my journey with Population …Read More
Your organization’s gift planning website should be simple, clear and easy for older individuals (i.e., your best gift planning prospects) to use. When designing your site, the physical challenges your 65+ audience could be facing, such as a decline in vision, arthritic joints, hearing loss, reduced short-term memory and poor eye-hand coordination, should be considered. …Read More