Sharpe Insights Articles

If your existing planned giving program is flatlining, it may be time for a comprehensive review of your organization’s strengths and weaknesses. Sharpe’s Planned Giving Program Assessments are completely scalable and are designed to outline valuable insights to drive your current and future marketing and donor cultivation efforts. Some of the strategies include: Interviewing staff …Read More

As a fundraiser, your most important asset is your donor data. Having complete and accurate data helps you gain valuable insights to better know your donors and understand their motivations for giving. Studies show that the information you have about your donors (age, wealth, contact information) changes by as much as 20% every year. Sharpe …Read More

In this special edition of Sharpe Insights, we offer advice on delivering a planned giving message this year-end. Read the full issue here.  Your development efforts don’t have to become a battle between encouraging year-end gifts today and promoting planned gifts. With a little ingenuity, the two concepts can be successfully communicated at the same …Read More

In this special edition of Sharpe Insights, we bring you some essential tips for a successful fundraising strategy. Read the full issue here.  Even though many organizations and institutions follow a fiscal year for budgeting purposes, your donors are looking at the calendar when they are considering their charitable giving. Here are some “best practices” …Read More

In this special edition of Sharpe Insights, we challenge you to test your year-end marketing knowledge. Read the full issue here. Whether you’re a seasoned expert or an eager novice, you’ll find helpful strategies and tips in our free 2025 Year-End Survival Guide. Download yours today.    For charities, the most generous time of the year is: …Read More

You don’t have to be an accountant, tax attorney or financial planner to be a successful fundraiser. You do, however, need to understand the tax basics and other financial benefits that can result from well-planned gifts so you can help motivated donors make the most of their charitable gift dollars at year-end. Keep in mind: …Read More

By Chris Woehrle On the 4th of July, President Trump signed the OBBBA into law, “permanently” extending the expiring provisions of 2017’s Tax Cuts and Jobs Act. Of course, tax law is only permanent until a future Congress and Presidential administration agree on the need to raise taxes and/or reduce spending. For now, most individual …Read More

With better data about your donors’ age and wealth, it becomes easier to tailor your planned giving messaging and deepen your relationship with them in order to discover what motivates their giving. For example, you may have a donor who is still in the workforce and providing funds for their elderly parent, while another donor …Read More

Mays Mission for the Handicapped, Inc., based in Heber Springs, Arkansas, is dedicated to empowering individuals with disabilities by providing employment, training and support services. The organization has been serving people with physical and/or mental disabilities for over 50 years, focusing on enhancing their quality of life and promoting independence. For 46 of those years, …Read More

By Ashley McHugh In April of last year, Sharpe Insights sat down with Agnes Solatan, associate director of planned giving at Washington National Cathedral. We are highlighting a portion of her interview here.   Sharpe Insights: What led you to the Cathedral? Agnes: I’ve worked in fundraising for several years, first with Georgetown University and …Read More