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The National Association of Charitable Gift Planners (CGP) undertook a survey of its members this spring, and President and CEO Michael Kenyon shared some preliminary findings that highlighted the differences between young and mature gift planning programs. The largest group of nonprofit survey respondents reported their organization has been involved in “planned giving” for 30 …Read More
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Characteristics of Mature Gift Planning Programs
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Eleven Guidelines for Senior-Friendly Marketing Materials
by John Jensen Designing printed pieces for older donors requires special thought and consideration. Regardless of the subject matter, the basic design rules and techniques remain. Design printed materials so they can be easily read by anyone, and then review them through the eyes of your primary prospect: a donor over age 70. Keep in …Read More
Philanthropy Puzzler: Charitable Remainder Unitrust
The “Philanthropy Puzzler” features gift questions fundraisers may encounter in the field, followed by solutions from our panel of experts. If you would like to send us your own “puzzler,” please email us at info@SHARPEnet.com with “Philanthropy Puzzler” in the subject line. Philanthropy Puzzler Sara established a charitable remainder unitrust, naming herself as the sole …Read More
How Was Charitable Giving in 2018?
Several recent reports provide interesting insights into how charitable giving fared in 2018. Below is a summary of results reported by the Blackbaud Institute’s 2018 Charitable Giving Report, the Fundraising Effectiveness Project (FEP) that was established by the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute, and …Read More
Important Dates for Year-End Fundraising
The final three months of the year are traditionally the busiest for fundraisers at charitable organizations, and now is the time to get ready to make the most of the year-end season. In light of the Tax Cuts and Jobs Act of 2017 and the relatively new challenges and opportunities it presents, it is critical …Read More
Accelerating Bequests
Most bequest donors wish to give more now so they can witness the impact of their generosity during their lifetimes. Even high-interest and high-capacity donors sometimes have concerns that keep them from making larger gifts. They may fear they will outlive their money and become a burden on others or worry that unforeseen economic or …Read More
Bequest Boom Timing Clues
Has the fuse been lit for the Great Wealth Transfer? Remember all the talk about the looming great transfer of wealth? In the 1990s, it was predicted that at least $41 trillion in personal wealth would be transferred from one generation to another between 1998 and 2052. Now, two decades after that initial prediction, when …Read More
Will We Ride a Tax Reform Giving Rollercoaster?
Recent IRS reports indicate tax law changes may have distorted giving for 2017 and 2018. In June 2018, Giving USA announced total giving of $410 billion for 2017, a new record and the first time in history Americans gave in excess of $400 billion. Outpacing the annual growth of the economy, wages and inflation, individual …Read More
Is Your Gift Planning Marketing Reaching the Right Donors?
With more than 55 years working with nonprofits of all sizes and missions, SHARPE newkirk studies confirm your most likely prospects for planned gifts are from generations who still prefer print communications. According to Pew Research, as much as 1/3 of Americans age 65 and older are not home broadband users, and a large percentage …Read More
Philanthropy Puzzler: Gift of Property
The “Philanthropy Puzzler” features gift questions fundraisers may encounter in the field, followed by solutions from our panel of experts. If you would like to send us your own “puzzler,” please email us at info@SHARPEnet.com with “Philanthropy Puzzler” in the subject line. Philanthropy Puzzler Karen and Dean would like to make a gift of …Read More