One of the most beneficial tools Sharpe Group offers is helping our clients maintain up-to-date donor information. Years of extensive and detailed data studies contained in the Sharpe KnowledgeBase® have shown us that 20% of donor information changes each year.
Is your donor data up to date?
As I see it, failure to maintain current donor information systems is like playing 18 holes of “grip-it-and-rip-it” golf using only one club, not knowing the distance to each hole and with the cup somewhere besides the green. Golfers would agree this blind approach offers little chance for good results. In fundraising, results matter. Knowing your donors is critical to the overall success of your program. Sharpe Group can provide the donor data needed to get your organization back on course.
Jim Ross is executive chairman of Sharpe Group. You can reach Jim via LinkedIn or at jim.ross@sharpegroup.com.
