Sharpe Insights Articles
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Will They, or Won’t They? The Coming Tax Landscape
The income and estate tax landscapes could look vastly different after next year because provisions in the Tax Cuts and Jobs Act of 2017 (TCJA) are set to expire at the end of 2025. Unless action is taken in Washington, here are some of the scheduled changes: The individual income tax rates—currently 10%, 12%, …Read More
A Sharpe Client’s Perspective: Population Connection
Shauna Scherer, MPA, CFRE®, is a certified fundraising executive and senior vice president for advancement at Population Connection and Population Connection Action Fund in Washington, DC, where she oversees all fundraising initiatives. Sharpe Insights: How long have you worked for Population Connection? What is your other work experience? Shauna: I began my journey with Population …Read More
7 Design “Must-Haves” for Your Planned Giving Website
Your organization’s gift planning website should be simple, clear and easy for older individuals (i.e., your best gift planning prospects) to use. When designing your site, the physical challenges your 65+ audience could be facing, such as a decline in vision, arthritic joints, hearing loss, reduced short-term memory and poor eye-hand coordination, should be considered. …Read More
U.S. Giving Sets Record in 2023, But …
Giving from individuals, bequests, foundations and corporations all increased in 2023, driving charitable giving up to more than $557.16 billion in current dollars according to estimations from the Giving USA 2024: The Annual Report on Philanthropy for the Year 2023*. When the amounts are adjusted for inflation, however, the report found that overall giving slipped …Read More
U.S. Giving Trends and Year-End
The Fundraising Effectiveness Project* released its 2023 nonprofit sector giving trends report based on fundraising data from thousands of nonprofits. For the data panel of organizations that raise $5,000 – $25 million annually, the total raised for Jan. 1 – Dec. 31 was $6.5 billion from nearly 5 million donors. Key insights from the report …Read More
On Target for a Successful Year-End
As you plan your year-end communications (print and digital), consider creating some targeted appeals to special audiences such as: Donors who have made substantial gifts in the past but haven’t yet made a gift this year. Those who made a gift during the first half of the year and who may consider making an additional …Read More