As you plan your year-end communications (print and digital), consider creating some targeted appeals to special audiences such as:
- Donors who have made substantial gifts in the past but haven’t yet made a gift this year.
- Those who made a gift during the first half of the year and who may consider making an additional gift this year-end.
- Remind donors who have made noncash gifts in the past of the special benefits associated with gifts of appreciated securities.
- Donors who gave last year but not this year (LYBUNTS) and donors who give some years but not this one (SYBUNTS) may warrant a special appeal in your print and digital marketing initiatives.
