On Target for a Successful Year-End | Sharpe Group
Posted June 12th, 2024

On Target for a Successful Year-End

As you plan your year-end communications (print and digital), consider creating some targeted appeals to special audiences such as:

  • Donors who have made substantial gifts in the past but haven’t yet made a gift this year.
  • Those who made a gift during the first half of the year and who may consider making an additional gift this year-end.
  • Remind donors who have made noncash gifts in the past of the special benefits associated with gifts of appreciated securities.
  • Donors who gave last year but not this year (LYBUNTS) and donors who give some years but not this one (SYBUNTS) may warrant a special appeal in your print and digital marketing initiatives.


Print Friendly, PDF & Email

The publisher of Sharpe Insights is not engaged in rendering legal or tax advisory service. For advice and assistance in specific cases, the services of your own counsel should be obtained. Articles in Sharpe Insights may generally be reprinted for distribution to board members and staff of nonprofit institutions and other non-donor groups. Proper credit must be given. Call for details.

Sharpe Insights

Site Search

Sharpe Insights Archives

2024 Issues 2023 Issues 2022 Issues 2021 Issues 2020 Issues 2019 Issues 2018 Issues 2017 Issues 2016 Issues 2015 Issues 2014 Issues 2013 Issues 2012 Issues 2011 Issues 2010 Issues 2009 Issues 2008 Issues 2007 Issues 2006 Issues 2005 Issues 2004 Issues 2003 Issues 2002 Issues 2001 Issues 2000 Issues 1999 Issues 1998 Issues 1997 Issues